Television Broadcasts Limited has officially changed its English corporate name to TVB Limited, marking a new chapter in the Hong Kong, China media organisation’s transformation.

Announced on 24 July 2026, the change reflects TVB’s evolution from a traditional television broadcaster into a diversified cross-media entertainment and information group.

TVB Executive Chairman Thomas Hui said the organisation now reaches audiences through television, mobile devices, computers, digital platforms and social media. It is also expanding popular content into intellectual properties covering merchandise licensing, immersive experiences and cultural tourism.

Over the past five years, TVB has diversified its business, expanded its presence in the Greater Bay Area and strengthened its adoption of mobile internet and artificial intelligence technologies.

The organisation emphasised that the rebranding does not represent a departure from its heritage. Instead, it reflects TVB’s ambition to build on more than half a century of broadcasting experience while developing new content, platforms and services for audiences in Hong Kong, the Greater Bay Area and Chinese-speaking communities worldwide.

The announcement was made at a ceremony attended by more than 100 TVB executives, artistes and production professionals.

Read the official TVB announcement