Broadcast radio continues to demonstrate its resilience in the digital age, with global sales of DAB and DAB+ receivers surpassing 166 million units. The milestone, announced at WorldDAB Automotive 2026 in Frankfurt, highlights the enduring role of radio as a trusted and widely used medium, particularly in connected vehicles.
New consumer research presented at the event found that 85 percent of in-car radio listeners would strongly miss having radio in their vehicles, underlining its continued importance to audiences. With DAB+ now installed as standard in most new cars sold across Europe, industry leaders are calling for greater collaboration between broadcasters, technology providers, and automotive manufacturers to ensure radio remains easily accessible in the evolving connected car environment.
The findings reinforce the continued relevance of broadcast radio and its ability to adapt alongside emerging digital technologies while maintaining its unique role in delivering trusted information and entertainment.