Korean Broadcasting System (KBS) has emerged as South Korea’s most-watched broadcaster on YouTube during the first half of 2026, recording more than 11.2 billion cumulative views across its official channels from January to June. The achievement represents a 50.4% increase compared with the same period last year, underscoring the broadcaster’s continued success in expanding its digital footprint.

The broadcaster also secured the top spot in monthly YouTube viewership for six consecutive months, driven by strong audience engagement across its news, entertainment, sports and K-pop content. The results reflect KBS’s ongoing efforts to strengthen its digital content strategy and reach audiences through a diverse range of online platforms. As viewing habits continue to evolve, the broadcaster’s sustained growth highlights the increasing importance of digital-first distribution in complementing its traditional broadcasting services.