The Asia-Pacific Broadcasting Union has entered into a strategic partnership with Badminton Asia aimed at enhancing the distribution and promotion of badminton events across the Asia-Pacific region. The collaboration follows a recent visit by ABU Sports to Badminton Asia, where both organisations engaged in discussions to strengthen cooperation in the sport’s coverage and outreach efforts.

Both organisations have agreed to jointly prioritise initiatives that will increase the visibility of badminton and drive greater audience engagement throughout the region.

The Asia-Pacific Broadcasting Union will work closely with federations and partners to achieve mutually beneficial outcomes, thereby broadening the reach and impact of sport across Asia-Pacific.